
As the founder of WPP—which he scaled over three decades into the world’s largest advertising and marketing services behemoth—and subsequently founder and executive chairman of S4 Capital, Sir Martin Sorrell has spent half a century at the epicenter of global media, corporate strategy, and brand evolution. In this candid conversation, he reflects on the tectonic shifts reshaping commerce, the collision of data and creativity, and the psychological realities driving modern luxury and consumer markets.






